A monthly project at Lucid that rotates every month between designers on the marketing team
I chose to design a sticker for May. Lucid had just recently released their rebrand, and I decided to use my sticker to display the logo. However, my decision was to only display the shape of the logo, not any other brand attributes. I elected to go completely off-brand so that there would be no confusion about the brand itself, and it would be an interesting sticker rather than a branding example.