A revamp of Lucid's business cards
Lucid recently rebranded, and we needed to create new business cards that not only contained the new logo, but also matched the new brand patterns we had created. Business cards with our product logos and colors, Lucidchart and Lucidpress, were also requested, so I used two brand patterns and edited them as needed for each type of card.
A t-shirt design for Lucid's annual retreat
Every year all of Lucid goes on a company retreat for a couple of days, and 2017's location was Bear Lake. I designed this t-shirt to be more graphic and less like a corporate shirt. I specifically picking an off-brand shirt color in the hopes that it would appear more as a nice t-shirt that employees would like to wear again, instead of another corporate branding t-shirt.
An extremely successful marketing campaign for Lucidchart
Lucidchart is a flowcharting web app made by Lucid, and the Creative Flowcharts are an award winning marketing campaign that we began soon after I started working at the company. We pick a popular topic, write a flowchart about it, I design the flowchart according to the content, and then we post it online. The campaign has resulted in a total of over 1.3 million page views for the company. These are just some samples of the dozens that I have designed.
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A monthly project at Lucid that rotates every month between designers on the marketing team
I chose to design a sticker for May. Lucid had just recently released their rebrand, and I decided to use my sticker to display the logo. However, my decision was to only display the shape of the logo, not any other brand attributes. I elected to go completely off-brand so that there would be no confusion about the brand itself, and it would be an interesting sticker rather than a branding example.
A poster series, consisting of 3 posters for one event
Having a surf-enthusiast for an older brother, I created a design for the US Surf Open. I decided to focus on the history surrounding the sport; surfing goes back generations, and there is a lot of beautiful photography that captures its history and culture.
A poster created for an article from a prominent newspaper using only type
I chose an article from the New York Times, titled: "After Funeral and Cremation, a Shock: The Woman in the Coffin Wasn't Mom."
A redesign of a popular magazine with interesting content, while still keeping in mind the magazine's existing brand attributes and themes
Paper magazine, a bold, colorful, and carnal publishing provided an opportunity to try a more daring design with a bold typeface.
A book cover design set for some of my favorite books, The Maze Runner series
Each cover displays the setting for each book: a maze, a desert, and a city. The books all have wonderfully chaotic plots, so I decided to make a collage for each cover. I've always found collages to be chaotic in an ironically organized way.
A simple project for a friend
I decided to do a more simple, elegant design. Completely black and white with no photographs, the invitation delivers the necessary information without being overdone.
A chocolate bar packaging design
Solstice Chocolate names their chocolate bars by where the ingredients came from, so I decided to focus on aspects of the countries specific to each chocolate bar. The interior bar wrapper colors are taken from the country's flag, and the exact location of the ingredients used are shown when looking at the outline of the country. After realizing that I would not be able to find a packaging template that would fit this design's needs, I printed and built the packaging myself.
A mix of two favorite hobbies
My senior year of high school, I came home to my dad rolling the completely full china cabinet down the hallway on my longboard (we were getting new carpet). It ripped up part of the grip, and I made a deal with him that he would pay to replace it. Then I got to thinking, why would I put boring, normal grip back on it when I could paint it and then put clear grip on top? I love to design and longboard, so I combined the two. My board was the first success, and the idea caught on in college when others saw the finished product.
A complete magazine redesign
I had recently worked on my redesign of PAPER magazine, so I decided to try a new perspective: Rock magazine. Geared towards a very particular audience made up of only rock climbers, it was a new angle that provided different design challenges.
A logo design
Science Circus is a show that travels to schools and teaches children physics through fun demonstrations, their slogan being "The Physics of Fun." The mark is meant to convey the title of the organization when standing alone, and the full logo is one that works in multiple colors or monochromatic.